Dec
13
2011

Simplify

When I was studying graphic design in college, a magazine called Critique was the most highbrow thing going… smart, critical, and as a design challenge they used Times New Roman as the main font just to see if they could make it look good. They had a cover for their Economy issue that completely blew my mind; it was maddeningly perfect:

It's probably too small to read; click to see a larger version.

All this to let you know that we’ve simplified just a little bit: our domain name has dropped the “the” at the beginning. You can still go to the old address and it will bring you here, but if you’re used to typing it in still (Mom), you can type one less word in an already long name. Onward, upward, and winterward!

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